![]() Lightning Deal charges are incurred only after the deal runs. ![]() You can review the deal fee amount within the Lightning Deal Dashboard. If your product is chosen for a Lightning Deal during an event (such as Prime Day, Black Friday, or Cyber Monday) the associated deal fee will be even higher - but again, customer traffic is also highest on these days. If your deal is selected to run during a time or day that has higher customer traffic, the associated fee will be higher than if the deal runs at a time when traffic is slower (say, the middle of the night). If Amazon schedules your product for a Lightning Deal, they will update the associated fee amount based on the date and time of day that the deal is scheduled to run. The fee amount is not affected by the price, quantity, or variations included in your deal. The fee is typically $150, however the fee amount can vary based on marketplace as well as the timing of when your deal runs (certain timeframes are more expensive due to greater customer traffic). Be sure to pay attention to the fee amount and only submit your deal if you are prepared to pay the fee. ![]() The fee amount is listed next to the Submit button when you submit your product for a Lightning Deal. If you decide you’d like to submit a product for a Lightning Deal, be aware that there is a fee associated with Lightning Deal participation. If your product has multiple variations such as size, color, or style, Amazon may specify that a certain percentage of your product variations must be included when you create a deal in order to be eligible.Īmazon refreshes the list of eligible product recommendations for Lightning Deals once a week, so keep in mind that a product that is currently eligible may or may not be eligible in the future, and vice versa. This includes products such as adult products, alcohol, e-cigarettes, medicines and medical devices, and baby formula. Products that could be seen as inappropriate or offensive are not eligible for Lightning Deals. In order for a product to be eligible for a Lightning Deal it must be Prime eligible, either via enrollment in Fulfillment by Amazon (FBA) or via Merchant-Fulfilled Prime. Salesbacker automates the process of emailing each customer who purchases your products to ask them to leave a review, so it is a quick way to grow the number of reviews for each of your products. If you aren’t already using Salesbacker to grow the number of product reviews for your listings, be sure to sign up today for your free 30-day trial. Amazon may change this standard based on the time of year as well as the marketplace.Īn important note on product reviews: the more product reviews you have, the less impact a single negative review will have to your overall star rating. Amazon looks at a variety of criteria when determining product eligibility, including: Product ReviewsĪmazon only wants high-quality items featured in their Lightning Deals, so in order for a product to qualify it must have at least a 3-star rating. You can determine whether or not your specific products qualify by visiting the Lightning Deals Dashboard, where you will see all of your current eligible products displayed. If you are a seller with a Professional Selling Plan then you are eligible for Lightning Deals. ![]() How to Make Your Products Eligible for a Lightning Deals LIghtning Deals are visible to customers within Amazon’s Goldbox Deals: By including a product in a Lightning Deal, you have the opportunity to increase sales and it also offers a quick way to reduce inventory. ![]() Lightning Deals are promotional offers that are available on Amazon for a limited time, usually 4 to 6 hours, within the Amazon Deals page. ![]()
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